3A Ingenieria SAS

Project
3A Ingenieria SAS

Client
3A Ingenieria SAS
Updating of logo
Brochure, business card and letterhead redesign
Corporate presentation design
Corporate ID Manual

Brochure redesign
Eliminated and simplified a lot of the original copy
Created graphics that were clean, making information easier to read
Used shapes that remind reader of logo
Established a color palette that would help identify 3A Ingeniería and would create a more organized look rather than using a random color palette
Incorporated larger and more relatable images

 

Business Card and Letterhead redesign
A simple, clean and corporate design was used for the new business cards ensuring that the same font and colors were used throughout all of the communication pieces.

 

 

Corporate ID Manual
arangostudio created a manual to ensure that the logo is used correctly each time in every communications piece. Previously, the logo had been used in several sizes, sometimes making it difficult to read, the color of the logo changed and was not always the same blue and there wasn't consistency throughout the marketing material making it difficult to easily recognize the brand. The manual explains how to properly use the logo, color palettes and applications to different pieces, uniforms and merchandising.

Hillary Clinton's Logo. Love It or Hate It?

Many of you have probably already seen Hillary Clinton's Presidential campaign logo and you most likely have heard about the mixed reviews.

If you haven't seen it yet, here it is:

And here are some of the comments found on twitter and from design and branding experts:

"Hillary Clinton's logo doesn't make me think of her campaign as much as "take a right to get to the hospital". - Joe See? @inturnaround

"From a communication perspective, I have two issues with it. First, as the arrow crossbar runs horizontally, it suggests an even keel or 'business as usual.' If an arrow was mandatory, it should been angled up to connote optimism and the sense of a new agenda." - Lindon Leader, designer of the FedEx logo

"That's a terrible logo. Subliminal message is vote for Hillary Clinton to move the country sideways." - Richard Hornsby @RichardHornsby

"In politics, a big RED (Republican) arrow pointing RIGHT is probably not what a LIBERAL candidate wants," he said, adding, " - Karl Gude, a graphics professor at Michigan State University


Our initial reaction was that we liked it simply because it was somewhat unexpected when comparing it to traditional and previous political campaign logos. It stands out in that respect. However, when looking at it as a logo, we agree that the red arrow is a big mistake and that as a whole it does seem to have a generic and static feel to it.

While we see some positive aspects of the "H" version of the logo or the icon. We are having a more difficult time with the above configuration of the logo. It just doesn't work.

What are your thoughts? Love it, hate it or just don't care?

Source: Twitter, Creative Bloq, Business Insider.

Corporate Identities and Logo Design

Sagal

Logo created for a restaurant that specializes in meat and sells a variety of cuts for customers to take home.

 

 

Caicas Flowers

The icon for this logo is a bird called "Caica". These birds are frequently found walking around the farm where the the roses for Caicas Flowers are grown.

Both vertical and horizontal versions of the logo were created.

Go Local

This logo was designed for a relocation agency that wanted something modern, fresh, casual and not very corporate.

Latin Financial Strategies

Brand architecture for Latin Financial Strategies, LFS Auto Leasing and LFS Business Capital.

Estrategias en Liquidez

Branding development for Estrategias en Liquidez.

Structure and meaning behind their logo.

Happy Bees Kindergarten

Happy Bees Kindergarten came to us in need of a playful and cheerful logo for their kindergarten located in La Calera, Colombia.

 

 

 

Common Purpose Clothing

Logo for common purpose clothing, a clothing company whose essence is represented by a flock of flying birds that have a desire to fly higher and further while maintaining a common purpose of staying together, protect and envelop each other and make themselves known as a species.

Page from the Corporate Identity Manual showing the color palette in Pantone values, CMYK and RGB.

 

 

Pablo Salgado Photography

 

Logos for Pablo Salgado Photography who photographs wedding, portraits and more.

Aquadek

Concepts developed for a Aquadek, a system made out of PVC tubes that purifies water.

A Look Back at Radio Shack

Now that Radio Shack may be no more after having filed for bankruptcy, we decided to take a look back at the the once very popular brand and it's evolving logo.

 Original logo (1920s) 

 

 Updated logo (1940s) 

The word the is removed from the logo (1950s)

 

Corporation is eliminated from the logo (1960s)

 

 

Big re design (1980s)

 

R icon is created (1995) 

 

A lot of extra detail and effects added (2001)  

 

...and it is simplified and flattened again (2011)  

Your Logo Should Be An Instrument of Pride

arangostudio wishes everyone Happy Holidays, Happy Hannukah and a Merry Christmas!

How to Buy Happiness: Spend Money on #Giving Tuesday

 
Today is Giving Tuesday so we are sharing this great TED video from Michael Norton explaining how money can buy happiness when you decide to spend it on others.

For those of you who don't know what #Giving Tuesday is, here is an explanation from www.givingtuesday.org: 

"We have a day for giving thanks. We have two for getting deals. Now, we have #GivingTuesday, a global day dedicated to giving back. On Tuesday, December 2, 2014, charities, families, businesses, community centers, and students around the world will come together for one common purpose: to celebrate generosity and to give."


 
arangostudio participated in Giving Tuesday by making a donation to IDEO's Kickstarter campaign for their new book The Field Guide to Human-Centered Design that focuses on helping us solve problems related to poverty through the use of design. To find out more and show your support, take a look at the video below or donate to another campaign, foundation or charity of your choice!