Tuesday, February 16, 2016

Best Logo Redesigns of 2015

Last year was a big year for logos that were redesigned. We saw many large brands refresh and update their logos. Some successfully and others not so much.

These are some of the best redesigned logos of 2015:

IHOP's original logo was more detailed and the word "restaurant" was contained in a curve that faced down.
The new logo is cleaner and simpler. Instead of a frown, it now has a smile.

Sbarro updated their flag shaped logo when sales began to slump.

The logo now has a crisp new shape in the form in a pizza slice.

Facebook's original logo had some character when it came to the typeface.

Their new logo has very subtle changes that many people didn't even notice. The "a" and the "b" are the most noticeable changes while the "f" remains the same. Had you noticed the change?

The original logo for Google Ventures maintained many of Google's old branding elements and had a lot going on.
The new logo used the new Google "G" which cuts into a sharp angled V creating a stronger image.