Tuesday, August 21, 2012

An All Paper Cup Eliminates the Need for a Lid

The Compleat is a disposable paper cup created by Peter Herman. What makes this cup different is that there is no need for a plastic lid. The cup is entirely made out of paper which can be folded down to serve as a lid and then be sipped out of.

Why we love this idea:
Less plastic
Environmentally friendly
More surfaces for branding messages
Fun and original design

To find out more about the Compleat, visit http://www.fastcodesign.com or http://thecompleat.com 


Friday, August 3, 2012

The Clinton Foundation and Taná

arangostudio and avantgard media worked with the The Clinton Giustra Sustainable Growth Initiative (CGSGI), a project of the William J. Clinton Foundation, to develop communication pieces in English that would help sell Taná products and tell the story of the women behind the product.

Taná was created by a group of afro-Colombian women living in Choco, one of Colombia's poorest regions. In order to gain a better income, they began growing herbs and spices that were native to their region and continued teaching the necessary skills to other women who were in similar situations.

CGSI has been assisting in Taná's growth and expansion. So when it came time to take the product to Canada, the foundation asked us to create new pieces in English based on Taná's already existing brand.


A brochure was created to tell the story of the women and the origins of these spices.

Recipe cards were designed suggesting uses for the herbs and spices as well as showcasing a few traditional Colombian recipes. 

We also designed pieces that would be inserted into Taná's gift boxes and could also serve as a bookmark.  

The Clinton Foundation and Pies Descalzos Foundation

The Clinton Giustra Sustainable Growth Initiative (CGSGI), a program developed by The William J. Clinton Fundation, helps promote a better childhood to the children assisting Shakira's Piez Descalzos Foundation in Colombia by providing them with healthy nutrition.

arangostudio and avantgard media created banners and tent cards for the event.


Tent cards

The William J. Clinton Foundation

The William J. Clinton Foundation has established several initiatives with different missions for the purpose of achieving its goals. The mission of the Clinton Giustra Sustainable Growth Initiative (CGSGI) is to create job opportunities and generate income to help low income communities in developing nations to "work themselves out of poverty".

In Colombia, CGSGI developed a program that provides training skills to construction workers working at Ciudad Verde, a very large development of low income housing created by 8 different construction companies. The training skills would provide workers the opportunity to improve their craft, become certified in certain fields and make them eligible for future employment at other construction sites. 

The challenge was to inform all stakeholders of the program and then have them actively participate. 

arangostudio and avantgard media worked together to develop a series of communication tools directed towards each of the targets or stakeholders. We understood that in order to get each party to commit and become engaged, we would have to customize the look, feel and approach of the message being sent.

Flyers, posters and banners were designed using minimum text and adding a character or mascot that would provide more personality to the pieces and that construction workers could relate to.

A contest called Construyendo Futuros or Building Futures was developed in order to encourage participation on behalf of the large construction companies who were disengaged. The winner was announced in the newsletter we created.

Through the use of graphs, charts and percentages in the newsletter, the construction companies were able to see how they ranked in terms of who had the highest number of workers participating in programs, contest winners, etc. This information created a healthy competition among companies.

Attendance numbers for the training programs greatly increased. Many construction workers completed the programs, becoming certified and feeling a great sense of pride and accomplishment. 

We also designed invitations (both print and e-vite) to the graduation ceremonies.