Wednesday, May 27, 2015

New Identity for Renault

 New Logo

Renault's in house design team has rebranded and updated it's logo by modifying the diamond and changing the the font in order to make the identity "bolder, brighter and warmer".

Older Versions of the Logo

The yellow used as part of Renault's branding has been changed to a brighter and warmer tone and is now used as a strip below the logo rather than behind it, thus "freeing" the diamond form a yellow box.

A new typeface was also created and the name was made bigger to improve legibility.

The tagline "Renault, Passion for Life" was added and developed by the in house design department as well.