Friday, November 22, 2013

Philips Launches New Logo

Last week Philips revealed the re-design of their logo after having launched, a website created to encourage people to participate in the "uncovering" of the logo by claiming a pixel. Each pixel claimed is a small part of the logo.

Here is the final result. 

We happen to agree with Armin form the underconsideration website, "Going with a color-filled shield also helps establish a bolder presence. It’s hard not to like it, because most changes have been made for the benefit of the “physicality” of the logo — they may not make for an iconic and historic piece of logo design but it functions."

 New tagline

Business Card



As Amin states, "Overall, no surprises here: it’s a safe and smart evolution for an extremely large brand."

What are your thoughts?