Wednesday, November 21, 2018

American Express Food & Wine Connoisseur Club


The Food & Wine Connoisseur Club is an epicurean club offering culinary travel packages, discounts and savings on gourmet food, wine and kitchen supplies.

The Appetizer (above) is a small booklet that was sent as a preview to all the benefits, destinations and great products that clients would receive once they joined the club. Membership greatly increased with the introduction of the Appetizer.


Clients received the Main Dish Membership Kit once they became members of the Connoisseur Club. The kit contains a welcome letter, membership card, newsletter with travel packages information and special culinary products from various partners.

Travel + Leisure Elite Traveler


Travel + Leisure Elite Traveler offers great deals on travel destinations targeted to Travel + Leisure magazine readers. Members receive recommendations on "World's Best" locations, hotels, cruises and more. 


Elite Traveler Destinations is a newsletter that was sent to members showcasing a different destination and discounted cruise and hotel packages.

Wednesday, September 12, 2018

Good Design Can Make You Happy!

Some days we need a little bit of inspiration, especially on dark and dreary afternoon. We thought you might too. So we decided we would share this talk by graphic designer Stefan Sagmeister who shows us moments in his life where design made him happy.

Please enjoy and share!

Tuesday, January 23, 2018

Landing Page for Toshiro Robatayaki

Landing Page for Toshiro Robatayaki


Client Toshiro Robatayaki
Landing Page design

According to Unbounce, "a landing page is any web page that a visitor can arrive at or “land” on. However, when discussing landing pages within the realm of marketing and advertising, it’s more common to refer to a landing page as being a standalone web page distinct from your main website that has been designed for a single focused objective.
This means that your landing page should have no global navigation to tie it to your primary website. The main reason for this is to limit the options available to your visitors, helping to guide them toward your intended conversion goal."

We created a responsive landing page for Toshiro Robatayaki, a Japanese restaurant located in Bogotá, Colombia. The focus of the landing page is to introduce people to their Nikkei (Japanese Peruvian cuisine) festival and get visitors to enter their email address to receive information on upcoming festivals and events. 

The landing page has had a successful response rate and the restaurant has been able to capture valuable leads in a short period of time. 

Landing pages are a great tool for promoting a new product, event, webinar, creating specific inbound advertising campaigns and capturing leads. If you are interested in finding out how your business could benefit from a landing page, let us know and we will be happy to help. Email us at, call us at 57 314.394.6302 or skype me at laura.arango.m.