Wednesday, July 24, 2013

Fish Market/La Fragata for AgroExpo

E-mail marketing piece

Mini Menu Cover


Mini Menu Inside Spread

 Table Cards 

Something to Keep in Mind While Working on Social Change

Change the culture, change the world

"Plenty of marketing, particularly the marketing of social-change groups, focuses on educating people and getting them to make different (and better) decisions.

But most actions aren't decisions at all.

In Reykjavik, shopkeepers keep their doors closed (it's cold!) and if they were aware that in Telluride most stores keep their doors propped open (even in the winter) they'd think it was nuts.

In China, the typical household saves three to five times as much of their income as a household in the US. This is not an active decision, it's a cultural component.

The list goes on and on. A practioner of Jainism doesn't have a daily discussion about being a vegetarian, and a female graduate of Johns Hopkins is likely pre-sold on the role of women in the workplace.

If you ask someone about a cultural practice, the answer almost always boils down to, "that's what people like me do."

Powerful organizations and great brands got there by aligning with and accelerating tectonic cultural shifts, not by tweaking sales one at a time.

There are two lessons here. The first is that the easiest thing to do is merely amplify what a culture is already embracing. The second is that real change is cultural change, and you must go about it with the intent to change the culture, not to merely make the easy change, the easy sale."

-Seth Godin

Tuesday, July 9, 2013

Corporate Identities and Logos


Logo created for a restaurant that specializes in meat and sells a variety of cuts for customers to take home.



Caicas Flowers

The icon for this logo is a bird called "Caica". These birds are frequently found walking around the farm where the the roses for Caicas Flowers are grown.

Both vertical and horizontal versions of the logo were created.

Go Local

This logo was designed for a relocation agency that wanted something modern, fresh, casual and not very corporate.

Latin Financial Strategies

Brand architecture for Latin Financial Strategies, LFS Auto Leasing and LFS Business Capital.

Estrategias en Liquidez

Branding development for Estrategias en Liquidez.

Structure and meaning behind their logo.

Happy Bees Kindergarten

Happy Bees Kindergarten came to us in need of a playful and cheerful logo for their kindergarten located in La Calera, Colombia.




Common Purpose Clothing

Logo for common purpose clothing, a clothing company whose essence is represented by a flock of flying birds that have a desire to fly higher and further while maintaining a common purpose of staying together, protect and envelop each other and make themselves known as a species.

Page from the Corporate Identity Manual showing the color palette in Pantone values, CMYK and RGB.



Pablo Salgado Photography

Logos for Pablo Salgado Photography who photographs wedding, portraits and more.


Concepts developed for a Aquadek, a system made out of PVC tubes that purifies water.

Friday, July 5, 2013

New Baby? New Birth Announcements from arangostudio

If you have a wedding, family or corporate event coming up and need a customized invitation, let us know. Call us at 57.314.394.6302 or email us at We also design save the date invites, rsvp cards and customized decorative items to add to personalize your event.

See more samples below:

Baby Shower Invitations
Launch Party for MTV
HMSF Exhibit Openings and Member Events
RSVP and E-vite for The Clinton Foundation