Tuesday, September 29, 2015

Congreso Internacional de Diseño No 2

This past weekend, we had the great privilege of attending the Congreso Internacional de Diseño 4GN (International Design Conference) in Bogotá, Colombia where designers from different countries and fields shared some of their insights and fascinating work.

Part of one of the very detailed infographic and visual information created by Nicholas Felton (Feltron)

Close up of a fun illustration by Rafael Esquer of Alfafa Studios for AIGA.

Logo in process created by the great David Carson.

Stefan Sagmeister gave his inspiring speech on Happiness that ended in the audience singing along to the words of a humorous song he wrote.

To learn more about the event and see work by many of the different designers, visit http://www.4gn.co/programa.html.

We left feeling invigorated, inspired and ready to work even harder.

Tuesday, September 1, 2015

New Logo for Google

If you haven't seen Google's new logo yet you can see it here and will soon see it on all of their products.

See how it has evolved.

According to Google, these are the reasons why they updated their logo:

"These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day. You expect Google to help you whenever and wherever you need it, whether it’s on your mobile phone, TV, watch, the dashboard in your car, and yes, even a desktop!

Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).

It doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you. For example, new elements like a colorful Google mic help you identify and interact with Google whether you’re talking, tapping or typing. Meanwhile, we’re bidding adieu to the little blue “g” icon and replacing it with a four-color “G” that matches the logo.