Tuesday, May 17, 2016

Landing Page for Toshiro Robatayaki

Landing Page for Toshiro Robatayaki


Client Toshiro Robatayaki
Landing Page design

According to Unbounce, "a landing page is any web page that a visitor can arrive at or “land” on. However, when discussing landing pages within the realm of marketing and advertising, it’s more common to refer to a landing page as being a standalone web page distinct from your main website that has been designed for a single focused objective.
This means that your landing page should have no global navigation to tie it to your primary website. The main reason for this is to limit the options available to your visitors, helping to guide them toward your intended conversion goal."

We created a responsive landing page for Toshiro Robatayaki, a Japanese restaurant located in Bogotá, Colombia. The focus of the landing page is to introduce people to their Nikkei (Japanese Peruvian cuisine) festival and get visitors to enter their email address to receive information on upcoming festivals and events. 

The landing page has had a successful response rate and the restaurant has been able to capture valuable leads in a short period of time. 

Landing pages are a great tool for promoting a new product, event, webinar, creating specific inbound advertising campaigns and capturing leads. If you are interested in finding out how your business could benefit from a landing page, let us know and we will be happy to help. Email us at hello@arangostudio.com, call us at 57 314.394.6302 or skype me at laura.arango.m.

Tuesday, February 16, 2016

Best Logo Redesigns of 2015

Last year was a big year for logos that were redesigned. We saw many large brands refresh and update their logos. Some successfully and others not so much.

These are some of the best redesigned logos of 2015:

IHOP's original logo was more detailed and the word "restaurant" was contained in a curve that faced down.
The new logo is cleaner and simpler. Instead of a frown, it now has a smile.

Sbarro updated their flag shaped logo when sales began to slump.

The logo now has a crisp new shape in the form in a pizza slice.

Facebook's original logo had some character when it came to the typeface.

Their new logo has very subtle changes that many people didn't even notice. The "a" and the "b" are the most noticeable changes while the "f" remains the same. Had you noticed the change?

The original logo for Google Ventures maintained many of Google's old branding elements and had a lot going on.
The new logo used the new Google "G" which cuts into a sharp angled V creating a stronger image.