Hillary Clinton's Logo. Love It or Hate It?

Many of you have probably already seen Hillary Clinton's Presidential campaign logo and you most likely have heard about the mixed reviews.

If you haven't seen it yet, here it is:

And here are some of the comments found on twitter and from design and branding experts:

"Hillary Clinton's logo doesn't make me think of her campaign as much as "take a right to get to the hospital". - Joe See? @inturnaround

"From a communication perspective, I have two issues with it. First, as the arrow crossbar runs horizontally, it suggests an even keel or 'business as usual.' If an arrow was mandatory, it should been angled up to connote optimism and the sense of a new agenda." - Lindon Leader, designer of the FedEx logo

"That's a terrible logo. Subliminal message is vote for Hillary Clinton to move the country sideways." - Richard Hornsby @RichardHornsby

"In politics, a big RED (Republican) arrow pointing RIGHT is probably not what a LIBERAL candidate wants," he said, adding, " - Karl Gude, a graphics professor at Michigan State University


Our initial reaction was that we liked it simply because it was somewhat unexpected when comparing it to traditional and previous political campaign logos. It stands out in that respect. However, when looking at it as a logo, we agree that the red arrow is a big mistake and that as a whole it does seem to have a generic and static feel to it.

While we see some positive aspects of the "H" version of the logo or the icon. We are having a more difficult time with the above configuration of the logo. It just doesn't work.

What are your thoughts? Love it, hate it or just don't care?

Source: Twitter, Creative Bloq, Business Insider.