Project
3A Ingenieria SAS
Client
3A Ingenieria SAS
Updating of logo
Brochure, business card and letterhead redesign
Corporate presentation design
Corporate ID Manual
Brochure redesign
Eliminated and simplified a lot of the original copy
Created graphics that were clean, making information easier to read
Used shapes that remind reader of logo
Established a color palette that would help identify 3A Ingeniería and would create a more organized look rather than using a random color palette
Incorporated larger and more relatable images
Business Card and Letterhead redesign
A simple, clean and corporate design was used for the new business cards ensuring that the same font and colors were used throughout all of the communication pieces.
Corporate ID Manual
arangostudio created a manual to ensure that the logo is used correctly each time in every communications piece. Previously, the logo had been used in several sizes, sometimes making it difficult to read, the color of the logo changed and was not always the same blue and there wasn't consistency throughout the marketing material making it difficult to easily recognize the brand. The manual explains how to properly use the logo, color palettes and applications to different pieces, uniforms and merchandising.
Many of you have probably already seen Hillary Clinton's Presidential campaign logo and you most likely have heard about the mixed reviews.
If you haven't seen it yet, here it is:
And here are some of the comments found on twitter and from design and branding experts:
"Hillary Clinton's logo doesn't make me think of her campaign as much as "take a right to get to the hospital". - Joe See?
@inturnaround
"From a communication perspective, I
have two issues with it. First, as the arrow crossbar runs horizontally,
it suggests an even keel or 'business as usual.' If an arrow was
mandatory, it should been angled up to connote optimism and the sense of
a new agenda." - Lindon Leader, designer of the FedEx logo
"That's a terrible logo. Subliminal message is vote for Hillary Clinton to move the country sideways." -
Richard Hornsby
@RichardHornsby
"In politics, a big RED (Republican) arrow pointing RIGHT is probably not what a LIBERAL candidate wants," he said, adding, " - Karl Gude, a graphics professor at Michigan State University
Our initial reaction was that we liked it simply because it was somewhat unexpected when comparing it to traditional and previous political campaign logos. It stands out in that respect. However, when looking at it as a logo, we agree that the red arrow is a big mistake and that as a whole it does seem to have a generic and static feel to it.
While we see some positive aspects of the "H" version of the logo or the icon. We are having a more difficult time with the above configuration of the logo. It just doesn't work.
What are your thoughts? Love it, hate it or just don't care?
