Tuesday, December 18, 2012

Free Animated Christmas Gifs
















This past month, we, at arangostudio have been furiously working on completing projects for many of our great clients as well as tying loose ends before the year comes to a close which is why you haven't heard from us in a while.



In keeping with the Holiday spirit and in an effort to bring a little bit of cheer in a time of sorrow and grief, we thought we would share with you some free Christmas Gifs that you can send to friends, family and co-workers. Just make sure you choose wisely! (Some may be little raunchy to send your grandmother or boss).

These gifs are part of http://christmasgifs.org which is described as a "festive showcase of animated gifs created by an international group of illustrators, animators and directors; a project curated by Ryan Todd and built by Enjoythis."

Thursday, November 22, 2012

Wishing everyone a Happy Thanksgiving!

We thought this TED Talk was very appropriate for today and wanted to share.
"Today's TED Talk is an encore favorite: Time-lapse photos of nature's beauty become a meditation on gratitude. A talk to share!" via TED.com

 

Thursday, October 25, 2012

And here is another one!

Last week we showed you Arby's new logo. This week we wanted to share another re-design for a yet another fast food chain, this time it belongs to Wendy's, known for their old fashioned hamburgers. This is the first time the logo has been redesigned since 1983.



















New Logo
















 
Old Logo

What do you think? Is it an improvement? Love it or hate it? Let us know.

Tuesday, October 16, 2012

Logo Re-Design for Fast Food Chains - Arby's

It looks like several fast food joints are updating their logos these days. A few weeks ago, Arby's launched its new logo causing mostly reactions of dismay.



New Logo

“The most significant elements, the lowercase font and the apostrophe slicer icon, are details that communicate our point of differentiation, that we freshly slice meats daily in our restaurants.” - Russ Klein, Arby’s chief marketing officer.
















Old Logo


Here are some of the comments made by several design professionals, courtesy of Bloomberg Businessweek.

Kyle Lin: Overall, I think it’s a vast improvement from the “before” logo. It has youthful, casual appeal. I like how they brought in modernized aspects of their older branding in updated ways. The new apostrophe’s supposed to represent a meat-cutting blade, which works well with their new positioning. Gotta love the hat.

Brion Isaacs: The 3D effect has no place in this logo and looks forced and is executed poorly. Sucks. It seems like Arby’s is trying too hard. The whole glossy thing is so out of touch. There’s this retro throwback now, which is kind of cool. The old logo was familiar and classic; it’s a nice piece of Americana.

Tuesday, September 18, 2012

What do you think of the new ebay logo?

In the past few weeks we have seen several redesigns for a variety of well-know logos. The most recent being ebay's logo. 

Here are some of the comments being written about the new logo.



Of all the potential logos that could be done for eBay this is the absolute most boring and risk-averse logo that could have been both presented and selected. There is a lot of “could”s here and that’s what I find the most disappointing with this redesign: there was an opportunity to create a logo as memorable — ideally for better reasons — as the old one. Instead we got a typeface out of the box with super tight tracking and kerning. Somebody call the Fun Police, they are all fired because we clearly don’t need them anymore.

Armin Vit


The old design has a lot more character, and I’ll be sad to see it replaced with a wordmark that loses much of that flavour, even if it did always seem like an afterthought on the website, squashed up in the corner without room to breath. With such a distinctive name and palette I doubt the logo change will have an adverse affect. You could say the update is more “grown up,” and that probably would’ve pleased the shareholders.

What are your thoughts?




Tuesday, August 21, 2012

An All Paper Cup Eliminates the Need for a Lid

























The Compleat is a disposable paper cup created by Peter Herman. What makes this cup different is that there is no need for a plastic lid. The cup is entirely made out of paper which can be folded down to serve as a lid and then be sipped out of.

Why we love this idea:
Less plastic
Environmentally friendly
More surfaces for branding messages
Fun and original design

To find out more about the Compleat, visit http://www.fastcodesign.com or http://thecompleat.com 

 

Friday, August 3, 2012

The Clinton Foundation and Taná








arangostudio and avantgard media worked with the The Clinton Giustra Sustainable Growth Initiative (CGSGI), a project of the William J. Clinton Foundation, to develop communication pieces in English that would help sell Taná products and tell the story of the women behind the product.



















Taná was created by a group of afro-Colombian women living in Choco, one of Colombia's poorest regions. In order to gain a better income, they began growing herbs and spices that were native to their region and continued teaching the necessary skills to other women who were in similar situations.


















CGSI has been assisting in Taná's growth and expansion. So when it came time to take the product to Canada, the foundation asked us to create new pieces in English based on Taná's already existing brand.



















 



A brochure was created to tell the story of the women and the origins of these spices.


























Recipe cards were designed suggesting uses for the herbs and spices as well as showcasing a few traditional Colombian recipes. 

We also designed pieces that would be inserted into Taná's gift boxes and could also serve as a bookmark.