Here are some of the comments being written about the new logo.
Of all the potential logos that could be done for eBay this is the
absolute most boring and risk-averse logo that could have been both
presented and selected. There is a lot of “could”s here and that’s what I
find the most disappointing with this redesign: there was an
opportunity to create a logo as memorable — ideally for better reasons —
as the old one. Instead we got a typeface out of the box with super
tight tracking and kerning. Somebody call the Fun Police, they are all
fired because we clearly don’t need them anymore.
Armin Vit
The old design has a lot more character, and I’ll be sad to see it
replaced with a wordmark that loses much of that flavour, even if it did
always seem like an afterthought on the website, squashed up in the
corner without room to breath. With such a distinctive name and palette I
doubt the logo change will have an adverse affect. You could say the
update is more “grown up,” and that probably would’ve pleased the
shareholders.
What are your thoughts?
1 comment:
The first time I saw the new version I felt it was a bit on the washed-out side, lacking its original identity.
The second time I came across it I liked it, for its clean, opened look. Continuity through clarity.
The new logo is "comfortable", and "app-like"... Maybe that's what it's about? Less personal (i.e. website) and more streamed out, as a useful and trusted app consumers use to conduct business.
(Or I may read way too much into this and need some zzzz's) :)
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