Avianca has a new look

OLD LOGO

NEW LOGO

Avianca is "the first airline in the Americas and the second in the world, with nine decades of uninterrupted service, it connects the diverse regions of Colombia, and the country with the world." The company has now merged TACA Airlines, AeroGal and Tampa Cargo in order to operate under only one name: Avianca.

The new logo was designed by Lippincott which states "In creating the visual identity it was important to reflect the heritage and legacy of both Avianca and TACA but also signal that this is a new, pan-Latin American Avianca....The new identity was built on the symbolic power of the Condor, a symbol long associated with Avianca but now in a modern form that figuratively links South, Central and North America."

According to Avianca's press release the new brand was "inspired by the Modern Latino: warm men and women, who are active, well-traveled and highly demanding." 

"A pallet of four colors was selected: the Avianca red, a dark red which

is the essence of TACA Airlines, the orange that represents the

union of the companies, and a variety of grays to complement

these colors."

SOURCE: www.Lippincott.com, www.avianca.com