Thursday, July 5, 2012

MTV Popland

arangostudio is known to collaborate on many projects with different partners and allies. We believe in coming together to provide solutions for our clients or those of other small businesses that can benefit from our joint effort. 
One of our most recent collaborations was for MTV Networks and the launch party for a new soap opera style show called Popland that was taking place in Bogotá. Mirona, the company in charge of organizing the event, contacted us so that we could develop a concept for two sets of invitations. One set that was to be sent to the general public and the other to VIP guests.
The show tells the story of a girl who becomes a paparazzi and how her life evolves around celebrities and gossip. We decided to focus on the paparazzi aspect, creating two invitations that played on the concept of making the guest either a paparazzi taking the picture or a celebrity having his/her photo taken.

One of the original concepts was to create a pop-up card that would resemble the flash of a camera when opened.

For VIP guests, we used point and shoot disposable cameras with the logo and look & feel from the show.

No comments: