What emotion do you want your logo to transmit?

Not sure what color to use for your logo? Here are some examples of very well known logos and how these businesses use color to create an emotion associated with their brand.

Infographic by: Ruby Media Corporation



Still not sure? We will happy to help. Just send us an e-mail at hello@arangostudio or reach out via skype at laura.arango.m and we will get back to you. If you are in Colombia, give us a call at 57.314.394.6302.

Happy Holidays from arangostudio

Landing Page for Toshiro Robatayaki

Project
Landing Page for Toshiro Robatayaki
 
Client Toshiro Robatayaki
Landing Page design

According to Unbounce, "a landing page is any web page that a visitor can arrive at or “land” on. However, when discussing landing pages within the realm of marketing and advertising, it’s more common to refer to a landing page as being a standalone web page distinct from your main website that has been designed for a single focused objective.
 
This means that your landing page should have no global navigation to tie it to your primary website. The main reason for this is to limit the options available to your visitors, helping to guide them toward your intended conversion goal."

We created a responsive landing page for Toshiro Robatayaki, a Japanese restaurant located in Bogotá, Colombia. The focus of the landing page is to introduce people to their Nikkei (Japanese Peruvian cuisine) festival and get visitors to enter their email address to receive information on upcoming festivals and events. 

The landing page has had a successful response rate and the restaurant has been able to capture valuable leads in a short period of time. 

Landing pages are a great tool for promoting a new product, event, webinar, creating specific inbound advertising campaigns and capturing leads. If you are interested in finding out how your business could benefit from a landing page, let us know and we will be happy to help. Email us at hello@arangostudio.com, call us at 57 314.394.6302 or skype me at laura.arango.m.

Best Logo Redesigns of 2015

Last year was a big year for logos that were redesigned. We saw many large brands refresh and update their logos. Some successfully and others not so much.

These are some of the best redesigned logos of 2015:

IHOP's original logo was more detailed and the word "restaurant" was contained in a curve that faced down.

The new logo is cleaner and simpler. Instead of a frown, it now has a smile.

 

Sbarro updated their flag shaped logo when sales began to slump.

 

The logo now has a crisp new shape in the form in a pizza slice.

Facebook's original logo had some character when it came to the typeface.

Their new logo has very subtle changes that many people didn't even notice. The "a" and the "b" are the most noticeable changes while the "f" remains the same. Had you noticed the change?

  

The original logo for Google Ventures maintained many of Google's old branding elements and had a lot going on.

The new logo used the new Google "G" which cuts into a sharp angled V creating a stronger image.

What is wrong with Crowdsourcing a Logo Design?

Many of you are probably familiar with crowdsourcing which is defined by Merriam-Webster as the process of obtaining needed services, ideas, or content by soliciting contributions from a large group of people, and especially from an online community, rather than from traditional employees or suppliers; a portmanteau of "crowd" and "outsourcing,".  In some circumstances, it is actually a very useful approach to solving certain problems, however that is certainly not the case in design (especially logo design). 

This letter written by AIGA (American Institute of Graphic Arts) to the Tokyo Olympic Committee explains what is wrong with crowdsourcing logo design: 

"Competitions that ask designers to contribute their creativity and hours of work without remuneration in the hopes of their work being selected are against the global standards of professional practice for communication designers. In essence, a compromise of the ethics of the profession that protect the interests of designers, clients, and the potential for extraordinary outcomes. The reason for this is that any remarkable design is the result of a designer working with the client to create an outcome that captures all of the interests and needs of the client and the messages to be illuminated. This cannot be done without a collaborative engagement with the client in advance of designing the results.

Secondly, if the competition is open to the broader public rather than trained and experienced professionals, it demonstrates both disrespect for a universally respected Japanese profession and also suggests that the interests of the committee are served as easily by those with little experience as those with judgment and skill."


Click here to read the complete letter.

Thankful!

For those of you who celebrate this event, you want to wish a very Happy Thanksgiving and even if you don't, we think it's a great opportunity to reflect, give thanks and be grateful. At arangostudio, we give thanks for the opportunity to create a wide range of work for our clients and ourselves, the chance to express our creativity and to strive to become better every day.

What are you thankful for? Let us know.

In the meantime, here is a great Ted talk on gratitude and happiness that is worth watching.

Wedding Invitation is in the Bag

Project
Wedding Branding
Wedding Invitations
Save the Date and Wedding E-vite 
 
Client
María Alejandra y Jairo Andrés

 

Wedding Invitation   

The bride and groom wanted to send a non-traditional invitation to friends and family inviting them to a beach side wedding on the island of San Andres in Colombia. We created a casual and fun invitation printed on a tote made from recyclable material that guests could use during the weekend of the destination wedding.

 

Wedding Branding   

Branding was created for the wedding to be used on the invitations and as part of the decoration. This logo was used as a sticker to be placed on water bottles handed to guests at the party.

E-vite   

Not all guests live in the same city or country as the bride and groom, therefore they requested a digital version of the invitation (e-vite) that could be easily emailed.

If you have a wedding, family or corporate event coming up and need a customized invitation, let us know. Call us at (57) 314.394.6302 or email us at hello@arangostudio.com. We also design save the date invites, rsvp cards and customized decorative items to add to personalize your event.