Hewlett Packard (HP)

 

Hewlett Packard needed internal training materials to educate Latin American and U.S. Hispanic staff members and vendors on use and benefits of their printers and cartridges. Job aids, power point presentations, newsletters and additional collateral was created ensuring that HP's identity branding guidelines were in place.

The cover (above) was created for a folder containing training job aids. The large cropped plus (+) symbol is part of the branding system and was used for easy recognition of the product.




















Quarterly newsletter created in Spanish (above) and Portuguese.


































HP training slides were created with large titles, bullet points, bright colors and clear graphs and charts in order to make the information easy to learn and absorb.

Grupo Prisa

Grupo Latino de Radio

"GLR (Grupo Latino de Radio) is the international subsidiary of UNION RADIO, holding company for Grupo PRISA’s radio assets. Grupo PRISA is the largest media company in Spain and the #1 Spanish language content producer and distributor worldwide, and operates in 22 countries worldwide."

The covers (above and below) were created for the company's media kits. The designs are based on sound waves and the transmitting of information via these waves.

















 

Stratmedia

 

Stratmedia is an interactive solutions design studio, specializing in the creation and development of high impact digital and printed communication tools. This self-promotion piece explains the services provided as well as a list of clients that benefited from Stratmedia's services. The cover has a circular die cut enticing the viewer to open the piece and learn more.

American Express

Food & Wine Connoisseur Club

 
The Food & Wine Connoisseur Club is an epicurean club offering culinary travel packages, discounts and savings on gourmet food, wine and kitchen supplies.

The Appetizer (above) is a small booklet that was sent as a preview to all the benefits, destinations and great products that clients would receive once they joined the club. Membership greatly increased with the introduction of the Appetizer.



Clients received the Main Dish Membership Kit once they became members of the Connoisseur Club. The kit contains a welcome letter, membership card, newsletter with travel packages information and special culinary products from various partners.


Travel + Leisure Elite Traveler

















 


Travel + Leisure Elite Traveler offers great deals on travel destinations targeted to Travel + Leisure magazine readers. Members receive recommendations on "World's Best" locations, hotels, cruises and more.


















 

Elite Traveler Destinations is a newsletter that was sent to members showcasing a different destination and discounted cruise and hotel packages.