Thankful!

For those of you who celebrate this event, you want to wish a very Happy Thanksgiving and even if you don't, we think it's a great opportunity to reflect, give thanks and be grateful. At arangostudio, we give thanks for the opportunity to create a wide range of work for our clients and ourselves, the chance to express our creativity and to strive to become better every day.

What are you thankful for? Let us know.

In the meantime, here is a great Ted talk on gratitude and happiness that is worth watching.

Wedding Invitation is in the Bag

Project
Wedding Branding
Wedding Invitations
Save the Date and Wedding E-vite 
 
Client
María Alejandra y Jairo Andrés

 

Wedding Invitation   

The bride and groom wanted to send a non-traditional invitation to friends and family inviting them to a beach side wedding on the island of San Andres in Colombia. We created a casual and fun invitation printed on a tote made from recyclable material that guests could use during the weekend of the destination wedding.

 

Wedding Branding   

Branding was created for the wedding to be used on the invitations and as part of the decoration. This logo was used as a sticker to be placed on water bottles handed to guests at the party.

E-vite   

Not all guests live in the same city or country as the bride and groom, therefore they requested a digital version of the invitation (e-vite) that could be easily emailed.

If you have a wedding, family or corporate event coming up and need a customized invitation, let us know. Call us at (57) 314.394.6302 or email us at hello@arangostudio.com. We also design save the date invites, rsvp cards and customized decorative items to add to personalize your event.

 

October is Breast Cancer Awareness Month

We wanted to do our part during Breast Cancer Awareness month by sharing the award winning campaign created for Worldwide Breast Cancer not only because of the great concept and design but also to create awareness and remind people to take certain steps in order to prevent or detect the disease.
 

Congreso Internacional de Diseño No 2

This past weekend, we had the great privilege of attending the Congreso Internacional de Diseño 4GN (International Design Conference) in Bogotá, Colombia where designers from different countries and fields shared some of their insights and fascinating work.

 

Part of one of the very detailed infographic and visual information created by Nicholas Felton (Feltron)

Close up of a fun illustration by Rafael Esquer of Alfafa Studios for AIGA.

Logo in process created by the great David Carson.





Stefan Sagmeister gave his inspiring speech on Happiness that ended in the audience singing along to the words of a humorous song he wrote.

To learn more about the event and see work by many of the different designers, visit http://www.4gn.co/programa.html.

We left feeling invigorated, inspired and ready to work even harder.

New Logo for Google

If you haven't seen Google's new logo yet you can see it here and will soon see it on all of their products.

See how it has evolved.


According to Google, these are the reasons why they updated their logo:

"These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day. You expect Google to help you whenever and wherever you need it, whether it’s on your mobile phone, TV, watch, the dashboard in your car, and yes, even a desktop!

Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).

It doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you. For example, new elements like a colorful Google mic help you identify and interact with Google whether you’re talking, tapping or typing. Meanwhile, we’re bidding adieu to the little blue “g” icon and replacing it with a four-color “G” that matches the logo.

go local Relocation Services

Project
Logo design 
Webpage design and development
Business Presentation template  
 
Client
go local

Logo Design   
The client had a very specific image in mind which was translated into the icon of the logo. The identity had to be fresh, modern and not too corporate. Bright, non traditional colors were chosen to transmit the energy and friendliness of the company. 

Webpage
A clean and bright webpage was created in both English and Spanish to cater to international and local clients in need of relocation services. Colorful icons were created for easy navigation. Non traditional imagery and photographs were used to differentiate the company from other relocation services, to avoid some of the cliche images commonly used such as globes and to show another side of Bogotá that showcases the city's colors and vibrancy.

Business Presentation Template
A presentation template was designed using the same look & feel of the website. Guides and guidelines were developed to maintain brand consistency throughout. Color palettes, fonts and icons were incorporated in order to make the template easy to use and ensure that all of the elements properly represent the brand.

 

MTV Popland Event

Project
MTV Popland! Event
 
Client
MTV Invitation Design
In collaboration with Mirona/Nube Dreams Come True


arangostudio is known to collaborate on many projects with different partners and allies. We believe in coming together to provide solutions for our clients or those of other small businesses that can benefit from our joint effort. 
 

One of our most recent collaborations was for MTV Networks and the launch party for a new soap opera style show called Popland that was taking place in Bogotá. Mirona, the company in charge of organizing the event, contacted us so that we could develop a concept for two sets of invitations. One set that was to be sent to the general public and the other to VIP guests.

The show tells the story of a girl who becomes a paparazzi and how her life evolves around celebrities and gossip. We decided to focus on the paparazzi aspect, creating two invitations that played on the concept of making the guest either a paparazzi taking the picture or a celebrity having his/her photo taken.

One of the original concepts was to create a pop-up card that would resemble the flash of a camera when opened.

For VIP guests, we used point and shoot disposable cameras with the logo and look & feel from the show.