COPA América or the American Cup takes place every four years in a different country of South America and is the oldest international soccer tournament. In 2015 the competition will be held in Chile.
Brandia Central designed the new identity for next year's tournament stating "this edition of COPA América would be the start of something new, being the first with a “host-inspired brand”. Instead of presenting an “institutional-based brand” (focusing on COPA America’s tournament), like the previous ones, this edition’s brand would present Chile as proud host, showing its influence on the brand visuals."
"The Chilean culture was the background for all the creative process: the
5-point star of the national flag, the 8-point star as an old national
symbol as well as a reminder of the 8 host cities, the kultrun (ancient
tribal drum) design, the human visual representations from folk culture
representing 4 values: Celebration, Passion, Surpass and Triumph. In
other words, a fan (or “hincha”, in spanish), a heart, two contenders
and the most beautiful football move of all — the bicycle kick, aka
“Chilena” (Chilean).
All of these elements were then revisited through a modern visual
approach. Portraying a modern, ambitious and cheerful country."
Different design elements of the identity system
Logo for the host city
