"Websites are a critical meeting point between small business and customers. Maintaining an optimized site is crucial to acquiring new customers, building credibility and nurturing client relationships. Yet, today, almost 1/3 of small-business owners maintain their websites themselves, neglecting key site functions that consumers want, like mobile optimization, social network integration and user-friendly design. Here, we look at the costly mistakes small-business owners make when they try to maintain their own websites."
