Last week Philips revealed the re-design of their logo after having launched www.uncover.philips.com, a website created to encourage people to participate in the "uncovering" of the logo by claiming a pixel. Each pixel claimed is a small part of the logo.
Here is the final result.
We happen to agree with Armin form the underconsideration website, "Going with a color-filled shield also helps establish a bolder presence.
It’s hard not to like it, because most changes have been made for the
benefit of the “physicality” of the logo — they may not make for an
iconic and historic piece of logo design but it functions."
New tagline
Business Card
Website
As Amin states, "Overall, no surprises here: it’s a safe and smart evolution for an extremely large brand."
What are your thoughts?
