Do it for yourself and do it for others

Happy New Year from arangostudio

We are grateful for...

Your Logo Should Be An Instrument of Pride

The Cost of Design

Happy International Women's Day

Background photo created by denamorado - www.freepik.com

American Express Food & Wine Connoisseur Club

 
The Food & Wine Connoisseur Club is an epicurean club offering culinary travel packages, discounts and savings on gourmet food, wine and kitchen supplies.

The Appetizer (above) is a small booklet that was sent as a preview to all the benefits, destinations and great products that clients would receive once they joined the club. Membership greatly increased with the introduction of the Appetizer.
 



Clients received the Main Dish Membership Kit once they became members of the Connoisseur Club. The kit contains a welcome letter, membership card, newsletter with travel packages information and special culinary products from various partners.


Travel + Leisure Elite Traveler

















 



Travel + Leisure Elite Traveler offers great deals on travel destinations targeted to Travel + Leisure magazine readers. Members receive recommendations on "World's Best" locations, hotels, cruises and more. 
 


















 


Elite Traveler Destinations is a newsletter that was sent to members showcasing a different destination and discounted cruise and hotel packages.

Good Design Can Make You Happy!

Some days we need a little bit of inspiration, especially on dark and dreary afternoon. We thought you might too. So we decided we would share this talk by graphic designer Stefan Sagmeister who shows us moments in his life where design made him happy.

Please enjoy and share!

Landing Page for Toshiro Robatayaki

Project
Landing Page for Toshiro Robatayaki
 
Client Toshiro Robatayaki
Landing Page design

According to Unbounce, "a landing page is any web page that a visitor can arrive at or “land” on. However, when discussing landing pages within the realm of marketing and advertising, it’s more common to refer to a landing page as being a standalone web page distinct from your main website that has been designed for a single focused objective.
 
This means that your landing page should have no global navigation to tie it to your primary website. The main reason for this is to limit the options available to your visitors, helping to guide them toward your intended conversion goal."

We created a responsive landing page for Toshiro Robatayaki, a Japanese restaurant located in Bogotá, Colombia. The focus of the landing page is to introduce people to their Nikkei (Japanese Peruvian cuisine) festival and get visitors to enter their email address to receive information on upcoming festivals and events. 

The landing page has had a successful response rate and the restaurant has been able to capture valuable leads in a short period of time. 

Landing pages are a great tool for promoting a new product, event, webinar, creating specific inbound advertising campaigns and capturing leads. If you are interested in finding out how your business could benefit from a landing page, let us know and we will be happy to help. Email us at hello@arangostudio.com, call us at 57 314.394.6302 or skype me at laura.arango.m.

What emotion do you want your logo to transmit?

Not sure what color to use for your logo? Here are some examples of very well known logos and how these businesses use color to create an emotion associated with their brand.

Infographic by: Ruby Media Corporation



Still not sure? We will happy to help. Just send us an e-mail at hello@arangostudio or reach out via skype at laura.arango.m and we will get back to you. If you are in Colombia, give us a call at 57.314.394.6302.

Happy Holidays from arangostudio

Landing Page for Toshiro Robatayaki

Project
Landing Page for Toshiro Robatayaki
 
Client Toshiro Robatayaki
Landing Page design

According to Unbounce, "a landing page is any web page that a visitor can arrive at or “land” on. However, when discussing landing pages within the realm of marketing and advertising, it’s more common to refer to a landing page as being a standalone web page distinct from your main website that has been designed for a single focused objective.
 
This means that your landing page should have no global navigation to tie it to your primary website. The main reason for this is to limit the options available to your visitors, helping to guide them toward your intended conversion goal."

We created a responsive landing page for Toshiro Robatayaki, a Japanese restaurant located in Bogotá, Colombia. The focus of the landing page is to introduce people to their Nikkei (Japanese Peruvian cuisine) festival and get visitors to enter their email address to receive information on upcoming festivals and events. 

The landing page has had a successful response rate and the restaurant has been able to capture valuable leads in a short period of time. 

Landing pages are a great tool for promoting a new product, event, webinar, creating specific inbound advertising campaigns and capturing leads. If you are interested in finding out how your business could benefit from a landing page, let us know and we will be happy to help. Email us at hello@arangostudio.com, call us at 57 314.394.6302 or skype me at laura.arango.m.

Best Logo Redesigns of 2015

Last year was a big year for logos that were redesigned. We saw many large brands refresh and update their logos. Some successfully and others not so much.

These are some of the best redesigned logos of 2015:

IHOP's original logo was more detailed and the word "restaurant" was contained in a curve that faced down.

The new logo is cleaner and simpler. Instead of a frown, it now has a smile.

 

Sbarro updated their flag shaped logo when sales began to slump.

 

The logo now has a crisp new shape in the form in a pizza slice.

Facebook's original logo had some character when it came to the typeface.

Their new logo has very subtle changes that many people didn't even notice. The "a" and the "b" are the most noticeable changes while the "f" remains the same. Had you noticed the change?

  

The original logo for Google Ventures maintained many of Google's old branding elements and had a lot going on.

The new logo used the new Google "G" which cuts into a sharp angled V creating a stronger image.

What is wrong with Crowdsourcing a Logo Design?

Many of you are probably familiar with crowdsourcing which is defined by Merriam-Webster as the process of obtaining needed services, ideas, or content by soliciting contributions from a large group of people, and especially from an online community, rather than from traditional employees or suppliers; a portmanteau of "crowd" and "outsourcing,".  In some circumstances, it is actually a very useful approach to solving certain problems, however that is certainly not the case in design (especially logo design). 

This letter written by AIGA (American Institute of Graphic Arts) to the Tokyo Olympic Committee explains what is wrong with crowdsourcing logo design: 

"Competitions that ask designers to contribute their creativity and hours of work without remuneration in the hopes of their work being selected are against the global standards of professional practice for communication designers. In essence, a compromise of the ethics of the profession that protect the interests of designers, clients, and the potential for extraordinary outcomes. The reason for this is that any remarkable design is the result of a designer working with the client to create an outcome that captures all of the interests and needs of the client and the messages to be illuminated. This cannot be done without a collaborative engagement with the client in advance of designing the results.

Secondly, if the competition is open to the broader public rather than trained and experienced professionals, it demonstrates both disrespect for a universally respected Japanese profession and also suggests that the interests of the committee are served as easily by those with little experience as those with judgment and skill."


Click here to read the complete letter.

Thankful!

For those of you who celebrate this event, you want to wish a very Happy Thanksgiving and even if you don't, we think it's a great opportunity to reflect, give thanks and be grateful. At arangostudio, we give thanks for the opportunity to create a wide range of work for our clients and ourselves, the chance to express our creativity and to strive to become better every day.

What are you thankful for? Let us know.

In the meantime, here is a great Ted talk on gratitude and happiness that is worth watching.

Wedding Invitation is in the Bag

Project
Wedding Branding
Wedding Invitations
Save the Date and Wedding E-vite 
 
Client
María Alejandra y Jairo Andrés

 

Wedding Invitation   

The bride and groom wanted to send a non-traditional invitation to friends and family inviting them to a beach side wedding on the island of San Andres in Colombia. We created a casual and fun invitation printed on a tote made from recyclable material that guests could use during the weekend of the destination wedding.

 

Wedding Branding   

Branding was created for the wedding to be used on the invitations and as part of the decoration. This logo was used as a sticker to be placed on water bottles handed to guests at the party.

E-vite   

Not all guests live in the same city or country as the bride and groom, therefore they requested a digital version of the invitation (e-vite) that could be easily emailed.

If you have a wedding, family or corporate event coming up and need a customized invitation, let us know. Call us at (57) 314.394.6302 or email us at hello@arangostudio.com. We also design save the date invites, rsvp cards and customized decorative items to add to personalize your event.

 

October is Breast Cancer Awareness Month

We wanted to do our part during Breast Cancer Awareness month by sharing the award winning campaign created for Worldwide Breast Cancer not only because of the great concept and design but also to create awareness and remind people to take certain steps in order to prevent or detect the disease.
 

New Logo for Google

If you haven't seen Google's new logo yet you can see it here and will soon see it on all of their products.

See how it has evolved.


According to Google, these are the reasons why they updated their logo:

"These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day. You expect Google to help you whenever and wherever you need it, whether it’s on your mobile phone, TV, watch, the dashboard in your car, and yes, even a desktop!

Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).

It doesn’t simply tell you that you’re using Google, but also shows you how Google is working for you. For example, new elements like a colorful Google mic help you identify and interact with Google whether you’re talking, tapping or typing. Meanwhile, we’re bidding adieu to the little blue “g” icon and replacing it with a four-color “G” that matches the logo.

go local Relocation Services

Project
Logo design 
Webpage design and development
Business Presentation template  
 
Client
go local

Logo Design   
The client had a very specific image in mind which was translated into the icon of the logo. The identity had to be fresh, modern and not too corporate. Bright, non traditional colors were chosen to transmit the energy and friendliness of the company. 

Webpage
A clean and bright webpage was created in both English and Spanish to cater to international and local clients in need of relocation services. Colorful icons were created for easy navigation. Non traditional imagery and photographs were used to differentiate the company from other relocation services, to avoid some of the cliche images commonly used such as globes and to show another side of Bogotá that showcases the city's colors and vibrancy.

Business Presentation Template
A presentation template was designed using the same look & feel of the website. Guides and guidelines were developed to maintain brand consistency throughout. Color palettes, fonts and icons were incorporated in order to make the template easy to use and ensure that all of the elements properly represent the brand.

 

MTV Popland Event

Project
MTV Popland! Event
 
Client
MTV Invitation Design
In collaboration with Mirona/Nube Dreams Come True


arangostudio is known to collaborate on many projects with different partners and allies. We believe in coming together to provide solutions for our clients or those of other small businesses that can benefit from our joint effort. 
 

One of our most recent collaborations was for MTV Networks and the launch party for a new soap opera style show called Popland that was taking place in Bogotá. Mirona, the company in charge of organizing the event, contacted us so that we could develop a concept for two sets of invitations. One set that was to be sent to the general public and the other to VIP guests.

The show tells the story of a girl who becomes a paparazzi and how her life evolves around celebrities and gossip. We decided to focus on the paparazzi aspect, creating two invitations that played on the concept of making the guest either a paparazzi taking the picture or a celebrity having his/her photo taken.

One of the original concepts was to create a pop-up card that would resemble the flash of a camera when opened.

For VIP guests, we used point and shoot disposable cameras with the logo and look & feel from the show.