Project
Landing Page for Toshiro Robatayaki
Client Toshiro Robatayaki
Landing Page design
According to Unbounce, "a landing page is any web page that a visitor
can arrive at or “land” on. However, when discussing landing pages
within the realm of marketing and advertising, it’s more common to refer
to a landing page as being a standalone web page distinct from your main website that has been designed for a single focused objective.
This means that your landing page should have no global navigation to
tie it to your primary website. The main reason for this is to limit
the options available to your visitors, helping to guide them toward your intended conversion goal."
We created a responsive landing page for Toshiro Robatayaki,
a Japanese restaurant located in Bogotá, Colombia. The focus of the
landing page is to introduce people to their Nikkei (Japanese Peruvian
cuisine) festival and get visitors to enter their email address to
receive information on upcoming festivals and events.
The
landing page has had a successful response rate and the restaurant has
been able to capture valuable leads in a short period of time.
Landing
pages are a great tool for promoting a new product, event, webinar,
creating specific inbound advertising campaigns and capturing leads. If
you are interested in finding out how your business could benefit from a
landing page, let us know and we will be happy to help. Email us at
hello@arangostudio.com, call us at 57 314.394.6302 or skype me at
laura.arango.m.
Many of you are probably familiar with crowdsourcing which is defined by Merriam-Webster as the process of obtaining needed services, ideas,
or content by soliciting contributions from a large group of people, and
especially from an online community, rather than from traditional employees or suppliers; a portmanteau of "crowd" and "outsourcing,". In some circumstances, it is actually a very useful approach to solving certain problems, however that is certainly not the case in design (especially logo design).
This letter written by AIGA (American Institute of Graphic Arts) to the Tokyo Olympic Committee explains what is wrong with crowdsourcing logo design:
"Competitions that ask designers to contribute their creativity and hours
of work without remuneration in the hopes of their work being selected
are against the global standards of professional practice for
communication designers. In essence, a compromise of the ethics of the
profession that protect the interests of designers, clients, and the
potential for extraordinary outcomes. The reason for this is that any
remarkable design is the result of a designer working with the client to
create an outcome that captures all of the interests and needs of the
client and the messages to be illuminated. This cannot be done without a
collaborative engagement with the client in advance of designing the
results.
Secondly, if the competition is open to the broader public rather than
trained and experienced professionals, it demonstrates both disrespect
for a universally respected Japanese profession and also suggests that
the interests of the committee are served as easily by those with little
experience as those with judgment and skill."
Click here to read the complete letter.
