Many of you are probably familiar with crowdsourcing which is defined by Merriam-Webster as the process of obtaining needed services, ideas,
or content by soliciting contributions from a large group of people, and
especially from an online community, rather than from traditional employees or suppliers; a portmanteau of "crowd" and "outsourcing,". In some circumstances, it is actually a very useful approach to solving certain problems, however that is certainly not the case in design (especially logo design). This letter written by AIGA (American Institute of Graphic Arts) to the Tokyo Olympic Committee explains what is wrong with crowdsourcing logo design: "Competitions that ask designers to contribute their creativity and hours
of work without remuneration in the hopes of their work being selected
are against the global standards of professional practice for
communication designers. In essence, a compromise of the ethics of the
profession that protect the interests of designers, clients, and the
potential for extraordinary outcomes. The reason for this is that any
remarkable design is the result of a designer working with the client to
create an outcome that captures all of the interests and needs of the
client and the messages to be illuminated. This cannot be done without a
collaborative engagement with the client in advance of designing the
results.
Secondly, if the competition is open to the broader public rather than
trained and experienced professionals, it demonstrates both disrespect
for a universally respected Japanese profession and also suggests that
the interests of the committee are served as easily by those with little
experience as those with judgment and skill."
For those of you who celebrate this event, you want to wish a very Happy Thanksgiving and even if you don't, we think it's a great opportunity to reflect, give thanks and be grateful. At arangostudio, we give thanks for the opportunity to create a wide range of work for our clients and ourselves, the chance to express our creativity and to strive to become better every day. What are you thankful for? Let us know. In the meantime, here is a great Ted talk on gratitude and happiness that is worth watching.
Project Wedding Branding Wedding Invitations Save the Date and Wedding E-vite Client María Alejandra y Jairo Andrés
Wedding Invitation
The bride and groom wanted to send a non-traditional invitation to friends and family inviting them to a beach side wedding on the island of San Andres in Colombia. We created a casual and fun invitation printed on a tote made from recyclable material that guests could use during the weekend of the destination wedding.
Wedding Branding
Branding was created for the wedding to be used on the invitations and as part of the decoration. This logo was used as a sticker to be placed on water bottles handed to guests at the party.
E-vite
Not all guests live in the same city or country as the bride and groom, therefore they requested a digital version of the invitation (e-vite) that could be easily emailed.
If
you have a wedding, family or corporate event coming up and need a
customized invitation, let us know. Call us at (57) 314.394.6302 or email us
at hello@arangostudio.com. We also design save the date invites, rsvp cards and customized decorative items to add to personalize your event.
We wanted to do our part during Breast Cancer Awareness month by sharing the award winning campaign created for Worldwide Breast Cancer not only because of the great concept and design but also to create awareness and remind people to take certain steps in order to prevent or detect the disease.
This past weekend, we had the great privilege of attending the Congreso Internacional de Diseño 4GN (International Design Conference) in Bogotá, Colombia where designers from different countries and fields shared some of their insights and fascinating work.
Part of one of the very detailed infographic and visual information created by Nicholas Felton (Feltron)
Close up of a fun illustration by Rafael Esquer of Alfafa Studios for AIGA.
Logo in process created by the great David Carson.
Stefan Sagmeister gave his inspiring speech on Happiness that ended in the audience singing along to the words of a humorous song he wrote.
To learn more about the event and see work by many of the different designers, visit http://www.4gn.co/programa.html.
We left feeling invigorated, inspired and ready to work even harder.
If you haven't seen Google's new logo yet you can see it here and will soon see it on all of their products.
See how it has evolved.
According to Google, these are the reasons why they updated their logo:
"These days, people interact with Google products across many different
platforms, apps and devices—sometimes all in a single day. You expect
Google to help you whenever and wherever you need it, whether it’s on
your mobile phone, TV, watch, the dashboard in your car, and yes, even a
desktop!
Today we’re introducing a new logo and identity family that reflects
this reality and shows you when the Google magic is working for you,
even on the tiniest screens. As you’ll see, we’ve taken the Google logo
and branding, which were originally built for a single desktop browser
page, and updated them for a world of seamless computing across an
endless number of devices and different kinds of inputs (such as tap,
type and talk).
It doesn’t simply tell you that you’re using Google, but also shows
you how Google is working for you. For example, new elements like a
colorful Google mic help you identify and interact with Google whether
you’re talking, tapping or typing. Meanwhile, we’re bidding adieu to the
little blue “g” icon and replacing it with a four-color “G” that
matches the logo.
Project Logo design Webpage design and development Business Presentation template
Client go local
Logo Design The client had a very specific image in mind which was translated into the icon of the logo. The identity had to be fresh, modern and not too corporate. Bright, non traditional colors were chosen to transmit the energy and friendliness of the company.
Webpage A clean and bright webpage was created in both English and Spanish to cater to international and local clients in need of relocation services. Colorful icons were created for easy navigation. Non traditional imagery and photographs were used to differentiate the company from other relocation services, to avoid some of the cliche images commonly used such as globes and to show another side of Bogotá that showcases the city's colors and vibrancy.
Business Presentation Template A presentation template was designed using the same look & feel of the website. Guides and guidelines were developed to maintain brand consistency throughout. Color palettes, fonts and icons were incorporated in order to make the template easy to use and ensure that all of the elements properly represent the brand.
