The Hershey Company recently revealed their new logo.
This is what the old logo looked like.
What changed?
- The logo has become flatter and more simple
- The apostrophe and last "s" have been removed
- The wordmark no longer has beveling
- A custom font was created (notice the "r" curving under the "s")
- The font was changed for the name of the company
- The kiss no longer has a wrapper and is now flat
Steaming pile of poo or chocolate kiss?
The flattened kiss icon has generated a lot of comments such as:
"Err... Steaming sh*t?"
"Me too, and I subscribe to the view that the thing that happened to the Airbnb logo was uncalled for. But this one deserves a shitstorm of mocking. "
"I believe the correct term is Steaming Pile of Poo, just like the UTF-8 char."
"In context, the logo looks real nice, but in advertising you have to take into consideration the current state of your audience. This looks exactly like a poop emoji."
arangostudio's thoughts:
We like it! It's a much cleaner design, easier to reproduce and still very recognizable.
What are your thoughts?
Comments from http://www.underconsideration.com
